Yes, as a marketer you have to know the market (as the name suggest :) ). And part of that is to know your digital marketing numbers. And especially if you want to be a digital marketer, numbers even become more important to your daily job. Why?
This is why:
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| Source MissXQ And "math women" by the way! |
So we can measure every step that our site visitors do online, which is why numbers are super important for you!
But this does not only apply to your website and campaign data. You also have to know the market around you including digital marketing stats and trends.
The State of Marketing Report published by Salesforce is a very good start to get some insights about current trends in digital marketing. Of course, this data does not apply to every industry or paying field, however it is good to know what the market looks like to make good decisions for your own situation. As this data is also based on a global survey of marketers, it gives you great insights into what decisions other marketers make and why.
Here are some key take aways from the State of Marketing Report:
Most Pressing Business Challenges in 2015 for companies using digital marketing channels:
#1 New business
development
#2 Quality of leads
#3 Remaining up to date with current
marketing technology and trends
84% of marketers plan to increase or maintain their spend in 2015.
38% of marketers plan to shift spend from traditional mass advertising to advertising on digital channels.
Top Areas for Increased Spending
are Social Media Marketing and Mobile Marketing
All the above stats are taken from the executive summary of the report. The report is really insightful and definitely something I will be keeping an eye on every year.
Let me know what you think! Maybe you are using similar reports to keep yourself informed?
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