Free Twitter Scheduling Tools - Buffer v Hootsuite

It is super handy to use a scheduling tool like Buffer or Hootsuite if you are managing multiple social accounts. It will not only save you time but it will also help you to find the most effective time to communicate to your audience by measuring engagement levels and matching this with you posting times. 

How to survive as a part-time post-grad student in full-time employment

Life is tough as a part-time post-grad student and full-time employee, there is no doubt about it. However you will be impressed with yourself if you can pull it off and the sense of achievement will be massive (I heard).
I am a master student myself currently in the middle of a course in DCU. Juggling life with college and work is not easy but very enjoyable once you are on top of your tasks. Which you probably aren’t always, let’s face it. But what you will learn is to prioritise and make sacrifices.  There are a few little things you can do to help you cope with the extra stress and since I am in the situation myself, I would like to share with you guys:

Best Marketing Blogs in Ireland & UK

Hubspot have released a cool new tool that lets you rank your blog against your competitors. You are probably asking yourself, like I did myself, "How are they measuring this? Well according to the tool, these are the ranking factors:

3 Things I learned at DMX Dublin 2015

DMX Dublin is, according to their website, Ireland's leading digital marketing conference and a must-attend for every digital marketer in the country. They had super interesting guest speakers this year such as Mike Volpe, CMO of Hubspot or Vicky Godolphin, Head of Digital at Accenture.

However, if you are a student, you may not have the €450 bob to spend on attending a conference. BUT that does not mean you cannot learn something from these inspiring speakers on the day! 

Luckily enough we live in the digital age and with a crowd of digital marketers in one spot, everything that is happening at the event can easily be followed on Twitter. 

2015 Digital Marketing Stats You Gotta Know

Yes, as a marketer you have to know the market (as the name suggest :) ). And part of that is to know your digital marketing numbers. And especially if you want to be a digital marketer, numbers even become more important to your daily job. Why? 

This is why:

Source MissXQ
And "math women" by the way!

Top Graduate Programmes in Ireland for Digital Marketers

When you graduate you have your entire career ahead of you and it can be slightly daunting to choose the right next step. Graduate Programmes are a great way to start a career and the best way of getting industry experience straight after college. Some

programmes even throw in a post-graduate qualification on top. In a graduate programme a company takes you on as a trainee in a certain area, sometimes with options to rotate which will give you a great perspective of the business. These programmes are usually well paid with a very high chance of a full time position afterwards, which is why they are extremely popular. Most of them also offer the chance to work abroad which is super to have on your CV especially just after you graduate and it's also great to get to experience another country.

Wacky Google Interview Question - My Answer

Google is renown for having very tough interviews - which is totally understandable since it is one of the most sought after employers in the word. With hundreds of applicants per position Google recruiters   are know to use slightly different methods to test their interviewees. 

I had the great opportunity to be part of a Google interview process a couple of years ago. And as I had expected, I was asked one of their wacky questions. There are many other blog posts about the fact that Google's interview questions are slightly different with numerous lists of example questions.

How to start a blog: Wordpress.com v Worpress.org

In a previous post I have written about the hard  choice to be made between Blogger and Wordpress and have mentioned that there is a hosted and self-hosted service for Wordpress. 

What is SEM?

Search Engine Marketing (SEM) is one of the most frequently used tactics in digital advertising and hence one of the tactics that anyone starting out in digital marketing should learn inside out. 

CR Search Engine Land

One of the best resources online about this topic is Search Engine Land. And they have written a top class article on "What is SEM?" which I want to share with you today. Instead of trying to explain myself, I think this is the top resource to use for you: