Free Twitter Scheduling Tools - Buffer v Hootsuite

It is super handy to use a scheduling tool like Buffer or Hootsuite if you are managing multiple social accounts. It will not only save you time but it will also help you to find the most effective time to communicate to your audience by measuring engagement levels and matching this with you posting times. 

How to survive as a part-time post-grad student in full-time employment

Life is tough as a part-time post-grad student and full-time employee, there is no doubt about it. However you will be impressed with yourself if you can pull it off and the sense of achievement will be massive (I heard).
I am a master student myself currently in the middle of a course in DCU. Juggling life with college and work is not easy but very enjoyable once you are on top of your tasks. Which you probably aren’t always, let’s face it. But what you will learn is to prioritise and make sacrifices.  There are a few little things you can do to help you cope with the extra stress and since I am in the situation myself, I would like to share with you guys:

How to start a blog: Wordpress.com v Worpress.org

In a previous post I have written about the hard  choice to be made between Blogger and Wordpress and have mentioned that there is a hosted and self-hosted service for Wordpress. 

What is SEM?

Search Engine Marketing (SEM) is one of the most frequently used tactics in digital advertising and hence one of the tactics that anyone starting out in digital marketing should learn inside out. 

CR Search Engine Land

One of the best resources online about this topic is Search Engine Land. And they have written a top class article on "What is SEM?" which I want to share with you today. Instead of trying to explain myself, I think this is the top resource to use for you:

5 Questions for a Digital Marketing Student - DLR

Digital marketing is a super important skill to have - especially if you are starting your own business.

In our interview series of recent or current digital marketing students in Dublin we are trying to get insights about courses and the choice of digital marketing as a subject. Today's interviewee is Hélène Xisto, who has completed her 8 week course in Online Marketing and Social Media organised by the Local Enterprise Office in Dun Laoghaire. Keep reading and get some super helpful tips..

How to choose a blogging platform: Blogger v Wordpress

If you are starting out your own blog - which by the way is a good way of demonstrating your online marketing passion - there are several free tools out there that will help you to do just that. Two of the main platforms are Blogger and Wordpress. 

3 useful benchmark tools to know as a digital marketer

When you are starting out in online advertising one of the first things you will ask yourself is: How much will I have to pay for that? And how do I evaluate my performance?

You can find some great tools online that will help you to get some industry trends and benchmarks. These three are the ‘must-know’ benchmark tools for every digital marketer.

5 Questions for a Digital Marketing Student - DIT

If you are interested in online marketing and thinking about studying to get a qualification in that subject it is always helpful to speak to people who have done a course previously. The blog series '5 Questions for a Digital Marketing Student' is aimed to do just that. 

Sharing insights from digital marketing students in Dublin, this series will investigate their motivations and highlights during their study.

Today we spoke to Gerard Smith who is currently in the first year of his MSc in Digital Marketing and Analytics.

5 Questions for a Digital Marketing Student - DCU

Choosing the right qualification is never an easy task, especially when you are considering digital marketing as a subject. The best feedback I heard from students is to connect to someone who has done a course previous to you and ask them all your questions. The blog series '5 Questions for a Digital Marketing Student' is aimed to do just that. 

Sharing insights from digital marketing students in Dublin, this series will investigate their motivations and highlights during their study.

Today we spoke to Moritz Wolf who has graduated from the MSc in Management with Digital Marketing in DCU.

5 Questions for a Digital Marketing Student - UCD

If you are interested in online marketing and thinking about studying to get a qualification in that subject it is always helpful to speak to people who have done a course previously. The blog series '5 Questions for a Digital Marketing Student' is aimed to do just that. 

Sharing insights from digital marketing students in Dublin, this series will investigate their motivations and highlights during their study.

Today we spoke to Olivier Lacroix who is currently in the second year of his part-time Master programme in UCD.

Complete List of Digital Marketing Courses in Dublin

I was in this situation myself not too long ago. The decision was made that I was going to get a qualification in digital marketing but once I embarked on the journey to find a suitable course, I was struck with the sheer volume of courses available in Dublin.

A couple of years ago this was a different picture. After finishing my undergraduate degree I had considered to do a Master in Digital Marketing but back then in 2012 the choice was a little smaller. Now nearly every major university is offering a master programme and there are several shorter courses out there to up skill.

How to choose a Digital Marketing Course in Dublin - Find the one suitable for you!

While on the hunt for some Master courses in Digital Marketing in Dublin I discovered that there isn't many

out there yet. Digital Marketing is so new and recent that the institutions have not managed to catch up with the growing demand in training and education in this area but I predict within the next few years the courses will be mushrooming and my summary below will have to be updated. (Which I did: See updated post from 2015 here)